GUNTUR, April 15: The Bharatiya Janata Party conducted a training session for party workers in the Guntur West Assembly segment on Wednesday as part of its ongoing statewide Pandit Deendayal Upadhyaya Prashikshan Mahabhiyan, an intensive capacity-building initiative aimed at strengthening the party's organisational presence at the booth level.

The session, held at Yogi Bhavan in Arandalpet, was organised under the direction of District President Cherukuri Tirupati Rao and convened by Mandal President Vakkalagadda Tirumalrao. The programme focused on the sixth module of the training series, themed 'Karya Vistaran – Booth Management,' which centred on expanding the party's reach and reinforcing its electoral machinery at the polling booth level.

BJP State Media Co-Convener and Brahmin Welfare Corporation Director Velagaleti Gangadhar presided over the session. Principal speaker Palapati Ravikumar stressed that the primary responsibility of party workers was to ensure that the welfare schemes initiated by Prime Minister Narendra Modi reached every eligible beneficiary at the grassroots. He urged workers to translate the party's founding principle of Antyodaya — upliftment of the last person in the queue — into tangible action by actively facilitating access to government programmes at the village and ward level.

Mr. Ravikumar also elaborated on the mechanics of effective booth management, emphasising direct voter outreach, systematic data collection, and enrolment of new voters as essential tools for organisational consolidation. He called upon workers to implement the BLA-2 framework diligently as a means of deepening the party's connect with the electorate.

Addressing the gathering, Mr. Velagaleti Gangadhar underlined the significance of such training programmes in sharpening the party's electoral preparedness, particularly with the upcoming corporation elections on the horizon. He noted that similar training sessions were being conducted across the state and at the national level to raise the overall standard of party work and worker performance.

The session was attended by BJP State Spokesperson Darshanpu Srinivas, District General Secretary Bajrang Ramakrishna, District Vice President Mantri Suguna, District SC Morcha President Dara Ambedkar, Mandal General Secretary Manchalla Ashok, and several district executive members including Govindrajula Rajyalakshmi, Ramadevi, Srikalyani, Dhanalakshmi, among others. Party workers Peddinti Krishna Chaitanya, Pemmaraju Sudhakar, Avantish Jain, Chegu Nageswara Rao, Manohar, Jitendra Gupta, Sanat Kumar, Suresh, Ramesh, and Chakravarthy also participated.

BJP Trains Cadre on Digital Outreach: Social Media is Party's Most Powerful Weapon, Says Velagaleti Gangadhar

GUNTUR — In a sign of the times, the Bharatiya Janata Party is no longer leaving its digital strategy to chance. At a structured training programme held at BH College in the Brodipet area of Guntur's Western Constituency Third Mandal on Saturday, BJP workers gathered to learn one of modern politics' most essential skills — how to fight and win the battle for public opinion on social media.

The awareness programme on social media usage was organised as part of a broader training session conducted under the leadership of Prashikshan Varg Pramukh Palapati Ravi Kumar — and it drew an engaged and enthusiastic turnout of party workers eager to sharpen their digital communication skills ahead of future electoral battles.

Social Media: The New Battlefield

The session's chief speaker was Velagaleti Gangadhar — BJP State Media Co-Convener and Director of the Andhra Pradesh Brahmana Welfare Corporation — a man who clearly knows his subject and delivered it with conviction.

In the digital age, Gangadhar told the assembled workers, social media is not a luxury or an afterthought. It is the most powerful tool available for direct, real-time communication with the public — and no political worker worth their salt can afford to ignore it.

"In the current digital era, social media is the most powerful instrument for connecting directly with the people," Gangadhar said. "Platforms like Facebook, Twitter, and Instagram, when used effectively, can carry the party's ideology, the central government's development programmes, and welfare schemes to citizens rapidly and at scale."

It was a message delivered not just as inspiration but as instruction — practical, specific, and grounded in the realities of contemporary political communication.

NaMo App and Saral App: Every Worker Must Be On Board

Gangadhar went beyond general principles, urging every BJP worker present to actively use two specific digital platforms — the NaMo App and the Saral App — as essential tools of party organisation and communication.

These platforms, he explained, are not merely symbolic gestures toward digital modernity. They are functional tools through which party programmes can be coordinated, membership details managed, and real-time information shared efficiently across the party's vast organisational network.

"Every worker must use the NaMo App and the Saral App," Gangadhar said firmly. "Through these platforms, party activities, membership information, and organisational data can be managed effectively and efficiently."

The directive reflects a broader BJP strategy of building a digitally connected party structure — one where information flows quickly from the national leadership down to the booth level, and where every worker is a node in a coordinated communication network.

Three Responsibilities of Every Digital Worker

Gangadhar distilled the responsibilities of BJP workers in the digital space into three clear and actionable duties — a framework that gave the training session practical shape.

First, workers must ensure that accurate and truthful information about the party and the government reaches the public through social media channels. In an environment flooded with competing narratives, getting the correct facts out quickly is itself a form of political action.

Second, workers must actively counter false propaganda — identifying and responding to misinformation about the party, its leadership, and the central government's policies and programmes. In the digital age, silence in the face of falsehood is not neutrality. It is surrender.

Third, and perhaps most importantly, workers must use social media to build and deepen direct relationships with citizens — engaging genuinely, responding to concerns, and making the party accessible and human at the community level.

"It is the responsibility of every party worker to deliver true information to the people through social media, counter false propaganda, and strengthen direct relationships with citizens," Gangadhar said.

Booth-Level Digital Communication

The session closed with a rallying call that captured the strategic ambition behind the entire training exercise.

Gangadhar urged every worker to use social media responsibly — and to work toward strengthening digital communication at the booth level. In BJP's organisational philosophy, the booth is the fundamental unit of political action. A party that wins the digital battle at the booth level wins elections.

The directive to extend digital capability all the way down to the booth reflects the party's recognition that the social media revolution is not just a national phenomenon. It plays out in every neighbourhood, every community, and every local conversation — and a party that is not present and active at that level will lose the information battle where it matters most.

Distinguished Presence

The training programme brought together a cross-section of BJP's organisational leadership in Guntur. Third Mandal President Behara Gayatri, BJP State Publicity and Literature Convener Palapati Ravi Kumar, Mahila Morcha State Secretary Hari Pavani, Mahila Morcha District Treasurer Dr. Sravanthi Emani Madhava Reddy, Nagasai, Jandhyala Pavan Kumar, Yashwant Lakara, Bala Rangaiah, Stalin, and a range of mandal leaders and party workers were present — reflecting the broad organisational commitment behind the initiative.

The Bigger Picture

Saturday's training programme in Guntur is part of a larger, deliberate BJP strategy to build a digitally empowered grassroots organisation capable of carrying the party's message directly to voters — bypassing traditional media and engaging citizens on the platforms where they already spend their time.

As India's political landscape grows increasingly digital, parties that invest in training their workers to communicate effectively online will hold a decisive advantage. Saturday's session in Brodipet was a small but significant step in that direction — one booth, one mandal, one trained worker at a time.

గుంటూరు (జర్నలిస్ట్ ఫైల్): గుంటూరు జిల్లా బీజేపీ ఆధ్వర్యంలో మహాత్మా గాంధీ, లాల్ బహదూర్ శాస్త్రి జయంతి వేడుకలు కొరిటిపాడు పార్క్ సెంటర్‌లో ఘనంగా జరిగాయి. జిల్లా అధ్యక్షుడు చెరుకూరి తిరుపతిరావు నేతృత్వంలో జరిగిన ఈ కార్యక్రమానికి మేయర్ కోవెలమూడి రవీంద్ర (నాని), బీజేపీ సీనియర్ నాయకుడు జూపూడి రంగరాజు ముఖ్య అతిథులుగా హాజరయ్యారు.

భారతమాత, గాంధీజీ, శాస్త్రిజీ చిత్రపటాలకు పూలమాలలు వేసి నివాళులర్పించారు. అనంతరం పారిశుద్ధ కార్మికులకు పాదాభిషేకం చేసి కొత్త వస్త్రాలను అందజేశారు. ప్రధాని నరేంద్ర మోడీ జీవిత చరిత్రపై ఎగ్జిబిషన్, గో ఆధారిత ఉత్పత్తుల స్టాల్స్, ఖాదీ సంతను ఏర్పాటు చేశారు. మేయర్ రవీంద్ర, జూపూడి రంగరాజు రిబ్బన్ కట్ చేసి ప్రారంభించారు.

జూపూడి రంగరాజు మాట్లాడుతూ– "మోడీ 11 ఏళ్ల పాలనలో దేశం ఎన్నో రంగాల్లో అభివృద్ధి చెందింది. అంత్యోదయ పథకాలతో చివరి పౌరుడికి సాయం అందుతోంది. జీఎస్టీ తగ్గింపు వల్ల ప్రజల కొనుగోలు శక్తి పెరిగింది. స్వదేశీ ఉత్పత్తులు వినియోగిస్తే దేశ ఆర్థిక వ్యవస్థ మరింత బలపడుతుంది" అన్నారు.

మేయర్ కోవెలమూడి రవీంద్ర మాట్లాడుతూ– "మోడీ నిధుల మద్దతుతో రాష్ట్రానికి, నగరానికి ప్రాధాన్యత పెరిగింది. ఫ్లైఓవర్ పనులు వేగంగా మొదలయ్యాయి. స్వదేశీ వస్తువులను ప్రోత్సహిస్తే ఉద్యోగ అవకాశాలు పెరుగుతాయి" అని పేర్కొన్నారు.

ఈ కార్యక్రమంలో టొబాకో బోర్డు చైర్మన్ చిడిపోతు యశ్వంత్, ఐటీ సెల్ కన్వీనర్ మకుటం శివ, రాష్ట్ర కార్యవర్గ సభ్యులు ఈదర శ్రీనివాస్ రెడ్డి, శనక్కాయల అరుణ, జిల్లా సంయోజకుడు భీమినేని చంద్రశేఖర్, పాలపాటి రవి, వెలగలేటి గంగాధర్, కొత్తూరి వెంకట సుబ్బారావు, నేరళ్ళ మాధవరావు, పాండు రంగావిఠల్, టీవీ రావ్, చరక కుమార్ గౌడ్, డా. శనక్కాయల ఉమాశంకర్, బజరంగ్ రామకృష్ణ, దేసు సత్యన్నారాయణ, తోట శ్రీనివాసరావు తదితరులు పాల్గొన్నారు.