BJP Launches 'Mana Ooru Mana Jenda' in 16,000 Villages; QR Codes on Flag Posts to Track Development

State president PVN Madhav unveils ambitious grassroots initiative at Motadaka village in Guntur district, highlights Rs. 3 crore Central funds spent in the village alone

GUNTUR: The Bharatiya Janata Party on Monday launched its ambitious statewide grassroots initiative 'Mana Ooru Mana Jenda' (Our Village, Our Flag) at Motadaka village in Tadikonda mandal of Guntur district, marking the party's 47th Foundation Day with a pledge to hoist the BJP flag in all 16,000 villages across Andhra Pradesh.

State president PVN Madhav, who attended the event as chief guest under the chairmanship of Tadikonda mandal president Bandla Ashok, formally unveiled the party flag to inaugurate the programme, which was attended by district president Cherukuri Tirupati Rao and a large contingent of party leaders and workers.

Speaking to the media on the occasion, Mr. Madhav announced a distinctive technological feature of the initiative — the installation of QR codes on flag posts in every village, enabling citizens to access information on Central government funds released and development works undertaken in their respective villages at the click of a button. "This will bring transparency and awareness to the doorstep of every villager," he said.

Elaborating on the Central government's developmental footprint in Motadaka village alone, Mr. Madhav said the village had received approximately Rs. 3 crore in Central funds. Under the Jal Jeevan Mission, Rs. 1.24 crore had been spent to provide tap water connections to every household, he said, adding that 685 beneficiaries had been provided 120 days of employment under the Mahatma Gandhi National Rural Employment Guarantee Scheme. Construction of 174 houses was under way under the Pradhan Mantri Awas Yojana, he noted.

Mr. Madhav further highlighted the effective implementation of several flagship Central schemes in the village, including toilet construction under the Swachh Bharat Mission, health coverage of up to Rs. 5 lakh per family under the Ayushman Bharat scheme, and nutritional support to children through Anganwadi centres. He said special measures had been taken to reduce the burden on women by ensuring tap water connectivity to every home.

Reaffirming the Central government's vision of transforming India into a developed nation by 2047, Mr. Madhav said the double-engine government under Prime Minister Narendra Modi remained firmly committed to the upliftment of the poor. He called upon BJP workers to ensure that the benefits of Central schemes reached every household.

District president Cherukuri Tirupati Rao, addressing the gathering, underscored the need to strengthen the party further from the village level and said it was the responsibility of every worker to carry the Central government's welfare and development programmes to the people. He expressed confidence that the 'Mana Ooru Mana Jenda' initiative would significantly enhance the BJP's influence in rural areas.

Mandal president Bandla Ashok said it was a matter of pride that Motadaka had been chosen as the launch village for the initiative, and called upon workers to raise the BJP flag at every home while spreading awareness about Central schemes.

The meeting was attended by Kisan Morcha state president Chigurpati Kumar Swamy, SC Morcha state president Panatala Suresh, Minority Morcha state president Syed Basha, Tadikonda Agricultural Market Yard Director Ramadevi, Kisan Morcha district general secretary Manchikalapudi Gangadhara Rao, mandal general secretaries Guduru Pradeep and Javvadi Suresh, and a large number of party functionaries and workers.

'Mana Ooru Mana Jenda' Wins National Acclaim; BJP Chief Nitin Nabin Calls PVN Madhav to Congratulate

Village-level flag hoisting initiative launched in Guntur district hailed as model for grassroots party strengthening across Andhra Pradesh

GUNTUR: The Bharatiya Janata Party's statewide initiative 'Mana Ooru Mana Jenda' (Our Village, Our Flag), being implemented under the direct supervision of state president PVN Madhav, has drawn national-level appreciation, with BJP national president Nitin Nabin personally telephoning Mr. Madhav to congratulate him on the programme's launch in Andhra Pradesh.

The initiative was formally inaugurated with the unfurling of the party flag at Motadaka village in Tadikonda mandal of Guntur district, and within moments of the flag hoisting, Mr. Nabin called Mr. Madhav to convey his greetings and commend the effort.

Expressing his appreciation, the national president observed that the programme would play a pivotal role in strengthening the party from the village level upwards — a strategic priority for the organisation ahead of future electoral contests. He described the objective of hoisting the BJP flag in every village across the state as a commendable organisational endeavour, adding that 'Mana Ooru Mana Jenda' would serve as an effective vehicle for channelling the Central government's welfare schemes to the grassroots.

Speaking on the occasion, Mr. Madhav urged party workers to immerse themselves in village life, engage directly with people at the ground level, and explain the benefits of Central government schemes to the common citizen. He affirmed that the programme would be rolled out extensively across every village in the state, making it a sustained and wide-reaching organisational exercise.

The launch marks a significant step in the BJP's efforts to deepen its organisational footprint in Andhra Pradesh, with the party leadership signalling its intent to build a robust presence in rural areas through consistent and structured grassroots engagement.